October 25, 2023 | 2 minute read
SOBRsafe is proud to announce its partnership with TV personality and recovery advocate Jason Wahler. Jason will provide strategic direction, industry introductions and brand exposure in support of SOBRsafe’s ongoing expansion in the prevention, treatment and recovery space.
Jason appeared on hit TV shows like MTV’s Laguna Beach, The Hills, Celebrity Rap Superstar and The Hills: New Beginnings. After years of publicly battling addiction, he sought help on Dr. Drew’s Celebrity Rehab and began a new life in recovery. Since then, Jason has dedicated himself to raising awareness about substance abuse and mental health, aiming to change the public’s negative perception of addiction.
“We are very excited about this new partnership,” said Justin Davis, Head of Corporate Development and Investor Relations for SOBRsafe™. “Jason’s incredible recovery story is well-documented, making him an ideal ambassador for our company. As SOBRsafe continues to gain momentum in behavioral health, Jason will not only be a great resource for us, but an inspiration for everyone on their own recovery journey.”
“I am thrilled to collaborate with SOBRsafe, a company that is truly prevention-focused and dedicated to making the world a safer place,” stated Jason Wahler. “Together, we can proactively address the issue of alcohol abuse and make an impact on people’s lives.”
In August, SOBRsafe introduced a game-changing new product, SOBRsure™ – a sleek, fitness-style wearable that provides continuous, mobile alcohol monitoring. The band’s advanced alcohol safety technology discreetly detects and instantaneously reports alcohol that your body naturally emits through your skin – no invasive breath, blood or urine sample is required. Additionally, SOBRsure features app-based alcohol detection alerts, pinpoint location tracking and band removal notifications.
“SOBRsure bands are slim, discreet, comfortable and provide a higher level of accountability for those struggling with alcoholism,” followed Jason. “I believe this technology has immediate applications across the continuum of care, for the parents of teen drivers and in DUI courts. SOBRsafe is a disruptive force in alcohol safety and wellness.”
SOBRsure wristbands are available for purchase here. With numerous potential use cases, SOBRsure has launched for outpatient alcohol treatment, teen drivers, establishing co-parenting confidence and over-the-road trucking. The band retails for $199 + software subscription fees.
Jason Wahler marks SOBRsafe’s second prominent partnership secured this year, following the brand’s announcement of its collaboration with Mothers Against Drunk Driving in June.